Monthly Archives

April 2013

Happy Earth Day! It’s Time For Your Marketing To Go “Green”

How Should I Paint My Business Green?

Don’t look now but Earth day is here again, and this might be a good opportunity to take a look at how Green Marketing could benefit your company by appealing to your environmentally conscious consumers. Green marketing is not only an excellent way to preserve our dwindling natural resources, but it is often a deciding factor with regards to consumer…

How To Use Email and an E-Newsletter To Reach Out to Clients and Patients

How should I use an E-newsletter to engage my list?

Many people are under the impression that the e-newsletter is a tool from way back when, when we were all connected with dial-up Internet via AOL and “surfed” the net like a herd of turtles with Netscape. Although the e-newsletter has been in existence a long time, it is still a very important tool that you would do well to employ. This…

The Key To Effective Facebook Ads

Facebook Ads – It’s the Image, Stupid!

Facebook ads are among the fastest, easiest and most effective do-it-yourself platforms for getting traffic to your offers, building prospect lists, and for just about any other objective you can imagine for your website. Ad campaigns are incredibly simple to set up, include great targeting tools, and can be online within minutes. There is one key to…

4 Ways to Make Content Marketing Work for Your Web Site Right Now

Content marketing might be a term you’ve heard tossed about lately, and still may not know precisely what it means for your small business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for one’s readers. This can appear in many forms, including blog posts, articles, whitepapers, short reports, videos, podcasts, ebooks, socia…

How Does Your Email Look on Mobile Devices?

How Does Your Email Look on Mobile Devices?

Email marketing can be tricky enough without us making the job even more difficult. With mobile email open rates increasing rapidly, it can be a virtual death sentence for your small business if you neglect optimizing your marketing emails for small screens.

Mobile email open rates are on fire!

According to a study by, mobile opens…

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