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Why You MUST Outsource Your SEO (Search Engine Optimization)

The Advantages of Outsourcing SEO

Some local company owners are convinced they can learn SEO simply because it has been around for ages. This ends up being a common mistake among entrepreneurs who recognize their folly too late. Search engines are constantly updating their algorithms so their search results are constantly improving. It is difficult for a business owner to consistently researc…

Techniques To Help Rochester Small Businesses Master SEO

Every Rochester Small Business Needs To Be Using These SEO Techniques

Although SEO may seem complicated to understand, it is one of the most significant parts of local marketing. Often times though, a good SEO strategy can take time to build, and this often results in outsourcing. Even though you take this route, though, there are some optimization ideas you can utilize yourself that show…

Why SEO is Paramount To Local Business Success

3 Reasons Local Businesses Must Use SEO

Paid Ads Aren’t Guaranteed

A recent survey found that about 60% of smaller businesses have no website at all. Once you consider the remaining companies that do not utilize sound SEO strategies, the competitive advantage that SEO can provide becomes evident. A website can help beat out 60% of other businesses, and SEO can help beat out t…

Effective Uses of A Blog For Local Businesses

How Local Business Owners Should Market Their Online Blogs

Getting noticed in online searches is very important for local companies. After all, half of consumers visit a store the same day they search for a service online, so getting noticed immediately brings in new customers. One of the best ways to increase a company’s online presence is to have a blog, and these are a few smart ways to…

How Not To Use Video When Marketing Your Business

3 Video Marketing Glitches Local Business Owners Should Avoid

Any video marketing strategy is geared towards attracting more business, but try not to make this so apparent. People are uninterested in a two-minute long ad. When they are viewing video content, they want it to be helpful.

Making Videos Too Long

This rule of thumb doesn’t apply to every situation, but for most…

The Ultimate Press Release Writing and Distribution Service

 

 

What are the benefits of regularly published Press Releases?

* More online visibility

Today more than ever, people like to go with the most current, most relevant and the most ‘happening’ products, services and businesses. They want to see you in The News. Getting in The News gives you credibility, social proof and heaps of embedded authority. It also makes you far…

How To Use Twitter To Market Your Local Business

3 Twitter Marketing Strategies Every Local Business Should Follow

Test out Facebook Instant Articles

Consider Posting Articles Instantly To Facebook

While it seems contrary to use Facebook to marketing with Twitter, it actually seems sensible in this case. Facebook features Instant Articles, which allow small businesses to publish text content directly to the social media giant.

3 Main Reasons Why You Should Be Using Press Releases in Your Marketing

How to Generate Great Press Releases to Attract New Business

Get Straight to the Point

Focus on Seo

Having a very good headline and injecting quotes can make a press release wonderful, but this will be for naught if you do not include SEO techniques. After all, over one half of Americans use the internet as their main news source. This means your press release should integrat…

3 Proven Local Marketing Methods To Use For Your Business

3 Local Marketing Methods for Small Companies

With the appearance of social media more marketing experts have become focused on making viral content or getting discovered by industry thought leaders. While this may result in widespread attention, it’s important to always remember that local marketing is vital. By using marketing strategies that zero in on your local market you can get…

What Does It Take To Be An Influencer IN Your Market?

The Techniques Every Great Influencer Marketing Plan Utilizes

Find the right Industry Influencers

Choose the ideal Influencers

While the possibilities of getting a social media share from Brad Pitt may seem desirable, making this your focus won’t usually pay off. You need to focus on influencers who people actually see as industry experts in a field. In lieu of choosing…

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