3 Main Reasons Why You Should Be Using Press Releases in Your Marketing
How to Generate Great Press Releases to Attract New Business
Get Straight to the Point
Focus on Seo
Having a very good headline and injecting quotes can make a press release wonderful, but this will be for naught if you do not include SEO techniques. After all, over one half of Americans use the internet as their main news source. This means your press release should integrate appropriate keywords without seeming forced. Not only will this help people find your press release quicker, it will build upon your site’s search engine results position.
Instantaneously Get Down to Brass Tacks
When you’re posting an essay or term paper in school, it is okay to have a pleasant lead in and build up to your point. This is definitely not the case in press releases. You will need to immediately get to the point. Reporters are busy people, and you want to instantaneously get their attention. If you fail in this effort, your press release may just end up published as-is and have no media follow-up whatsoever.
Preserve it to a Page
Again, reporters are active people. This means they aren’t likely to sit down and read an extremely long press release. Always keep your press releases beneath a page when possible. This will increase the likelihood of reporters paying attention and also force you to pay attention to only the main points of your announcement. This does not mean, though, that you can’t include links and information on where to learn more.
Press releases may seem like relics of a time long gone, but they didn’t become irrelevant. The simplest way to utilize them has simply evolved. You should use every advertising device at your disposal, and press releases are a tried and true method.