4 Ways to Make Content Marketing Work for Your Web Site Right Now
Content marketing might be a term you’ve heard tossed about lately, and still may not know precisely what it means for your small business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for one’s readers. This can appear in many forms, including blog posts, articles, whitepapers, short reports, videos, podcasts, ebooks, social media and more. We live in an age that treasures information, and the more you can provide your readers with the greater authority you will hold in their eyes, which can typically result in better rankings, increased traffic, links, and sales.
Content marketing is getting more and more popular
According to BusinessBolts.com, 74 percent of businesses plan to do more content marketing in 2013. Just 4 percent are opting not to. These companies have discovered several of content marketing’s distinct advantages, some of which are cost-effectiveness, nearly instant results, and near full control over the process. An article or blog post may be written, for example, and next posted not just on your own site, but also mentioned in your social networks, repurposed into a video or audio (or both!) and otherwise disseminated over the internet. This can easily multiply your reach significantly, and your entire content marketing campaign can bear fruit before you know it.
Want an example of how content marketing made a difference?
The New York Times recently profiled a Northern Virginia company, River Pools and Spas, that had watched as their sales tanked due to the housing recession of 2008. Orders shrank from six per month ($50,000 a pop) to less than two. What had been a $250,000 yearly spend on radio, TV and pay per click advertising, was now out of the question. Instead, owner Marcus Sheridan embarked on an ambitious content marketing campaign consisting of blog posts and videos, and in just a short time had not only recovered but exceeded pre-recession levels. In fact, Sheridan attributes nearly $2 million in sales to a SINGLE article he wrote on how much a fiberglass pool should cost!
Content marketing can and should be a major part of your online marketing strategy for 2013. The good thing is that it’s all within your control!