(5) Reasons You Should Be Using Infographics In Your Business
Using infographics for your business yet?
So why use infographics? Infographics have taken our world by storm, as we are all increasingly more inclined to process data visually than through the written word. Neuroscience explains why: according to research from 3M (maker of Post-its, among other things), 90% of data transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart businesses are utilizing these visually pleasing, data-rich illustrations to educate and engage new customers. Here’s a great example of how one online marketer is using infographics to build his business.
There are several wonderful reasons why you need to consider using infographics in your business. Here’s just a start:
- They are easily scanned and can be visually impressive, features that get the attention of web browsers today
- They present information easily and in an organized manner
- They lend authority to your competency on the given subject
- One of the best advantages of using infographics is because they can go viral, which can often bring about large traffic spikes and search engine benefits
- As images, they’re easily shared, which provides a number of benefits (as stated by research conducted by social media expert Dan Zarrella, images have more shares and likes on Facebook than any other post type—even video)
And as an example of some of the power of infographics, what better way than—you guessed it—check out this infographic from WebmarketingGroup.co.uk.
How to produce your own infographics
Want to create your own infographic for your business? There are more and more sites and tools coming around now that make it easier to dive in and fashion stunning infographics. At the most basic level you can create them in PowerPoint, which is less difficult than you might think. If you’re looking for a bit more advanced or polished option, you might look into a tool like Visual.ly, where you can customize existing templates to your needs, or possibly, use a service like PiktoChart or Infogram.
What if you can’t design a whit?
Simply outsource them. Often times we don’t have time, skills or patience to get the job done, particularly if you’ve never really opened Photoshop before. Don’t worry, as there are top-notch designers ready to make your infographics for you,and for a reasonable fee. Some of these places include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. Make sure to ask for samples of their work, set clear boundaries and expectations, and communicate clearly your vision, so there aren’t any surprises come delivery time!