How Automation Software Can Help Your Business Succeed
Why Your Small Business Needs Marketing Automation Software
A frequent mistake a lot of people make is thinking that marketing automation software is essentially a tool for email marketing. While it’s true that its origins are form there, the truth is that what we’re referring to is a completely different kind of beast.
Marketing automation software is defined by Wikipedia: “Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.”
So how can small business benefit?
Since some 93% of B2B buyers are using the search engines to begin their buying process, it was clear that to be successful businesses required ways to streamline the inbound marketing process, and make it simpler to manage, all the while reducing the resources and time needed for day-to-day marketing activities. Marketing automation software can make this happen, enabling you to manage every part of the lead generation path. Good software of this type will entice visitors to your site, and start them down the path of the buying process with offers and follow-up emails. It can also segment your leads as to source, product interests or any specific parameters.
How this works is that the systems have set up a complex series of rules to trigger action items, whether that is a particular offer, more content, email follow-up or some other action. This allows marketers to supply just what the visitor is looking to get at any given time. Deciding whether or not your small business can be helped by marketing automation software is a question of resources and commitment. After the decision is made, a commitment to keeping the content funnel filled, as well as managing the automation workflow is required.
If maintaining all the tasks you must do in your business is becoming an issue, or you are looking to scale your small business, then marketing automation software may be right for you. Check into it today!