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How To Use The Tabbed InBox In Gmail

How To Use The Tabbed InBox In Gmail
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Dealing with the Tabbed Inbox in Gmail

No doubt you’ve seen or heard the uproar about Google’s new change to Gmail. Using their infinite wisdom they’ve arrived at the conclusion that they could manage your inbox better than you can, and have “helped” you accomplish this by separating your incoming mail into several “tabs”. The first one is your Primary tab, where the majority of your important mail (again, in their view) comes to roost. Second is the Social tab, where your social media mail is placed, and finally, a Promotions tab, where things deemed commercial or promotional is tossed. You do, (for now) are able to create custom tabs or revert to the old inbox. But just how long will that survive?

So just what are your choices?

If it’s your personal Gmail account, you can just go along with it, custom adjust your tabs, or for now, switch back to the old Inbox. But if your aim is the open rates of the emails you’re sending to your lists, you’ll need to be a bit more hands-on that that. Only your most engaged subscribers will take the hassle to move your emails, and that means that many of your messages will go unopened and unread. Already there is evidence that open rates are plunging due to this, and to complicate things, now Google is placing email subject line-like ads at the top of the promotional box, making it even harder to vie for attention. While no other email providers have followed suit yet, it’s probably just a matter of time. The important thing now is understanding what we can do in order to avoid having our emails land in “promotional hell”.

Four tips to help get your emails read in Gmail

  • Use social media to alert your regular readers. They probably follow you socially, so tell them of  important emails.
  • Make sure you aren’t using spammy words in your subject lines that Google will view as promotional.
  • Train (gently) your readers that if they aren’t seeing your emails, to peek in their promotional tab and then move them for regular access.
  • Creating awesome content is the easiest way to make sure they find your emails, wherever they are!

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