Is Email Marketing Still Viable and Effective?
Confused About Email Marketing Service Providers?
Knowing which email marketing application to use is a significant part of your business foundation. You need to use a service that will not solely deliver your emails promptly and consistently, but will also offer the tools needed for you to analyze, track and properly market to your lists. You’ll want to make sure your service covers the basics like, sending and scheduling emails, the ability to use both plain text and html, tracking, analytics, form building and more. That said, which one is right for you? There are many fine services, each a bit different to choose between. Listed here are five of the most popular ones used by online marketers, and why that is.
5 of the top email marketing applications
- AWeber – AWeber has earned a reputation as one of the best, due in large part to best deliverability in the business. They also have quite explicit policies about the makeup of your lists. No adding lists you have purchased or otherwise bumped into into their system; they have to be very clean. They stress double-optin, and even though you can do single optin, you have to jump through some hoops to make it happen. They also have a simple to use interface, good reporting, and their forms builder is easy to use. Prices start at $19 a month.
- GetResponse – This service is the most popular among quite a few affiliate marketers, because they are very friendly towards them. Sporting a good form builder, GetResponse is a terrific choice to start. They offer a 30-day free trial, and prices start at $17 after that. (Good deals are available!)
- MailChimp – A good place for newbies to start, as they offer a free option (no autoresponders) and are very affordable to boot. They boast some impressive analytics reports including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and integrate your social media services. They have premade templates you can utilize, but their builder is sub-standard. Still overall, MailChimp offers excellent value for the money.
- iContact – iContact has an easy to use interface and they are attractively priced, starting at around $10 a month. iContact makes it simple to integrate with many other services as well, such as SalesForce, Google Analytics and others. One negative is because they have no customer service available on the weekends.
- Constant Contact – ConstantContact is more than an email service provider. They offer a number of other services, such as app and integrations to allow you to sync up other services, a deal application (think Groupon) and offer a free trial. The one thing we don’t like is they are not that great in deliverability, and the site itself is hard to navigate.
Whoever you choose, make sure they have what you need in an email mailing service. Used wisely, this can be one of your most useful online marketing tools.