Why You Should Be Using Google Analytics On Your Website
How to Use Google Analytics in Your Small Business
If you ask the typical already-overwhelmed small business owner if they’d like to get started using Google Analytics, the common response is wide-eyed fear, dreading taking on the buckets of data that Analytics can supply. Who has the time to learn new stuff when there is work to get done? The fact is, Google Analytics will help make that work go far more efficiently and profitably, if you are willing to jump in and start using it in a targeted, specific manner. Start by asking the right questions: what are my goals, and what do I need to know to achieve them, and which of these website metrics can help me get there.
Understanding which metrics you need
While each business will present somewhat different needs, the most useful common needs follow.
- Total visits – Discovering how many visitors you get is a basic measurement of success, assuming they are targeted visitors. Examine both “unique” (first time) visitors, and total visits, which includes returnees.
- Keyword phrases – Understanding which keyword phrases are driving traffic to your page is paramount. This data will let you know how to target your primary and secondary keywords.
- Popular pages – Which of your pages are getting the most notice, and which aren’t!
- Visitors geo-location – Which countries are producing the most traffic for you?
- Referring pages – Which pages are sending you the most traffic? This could be from any number of sources, including affiliates, video, images, social media and more.
- Search engine traffic – Which search engines are delivering the most visitors.
Use these advanced Google Analytics features to help you sort the data
Three advanced features are very useful with regards to deciphering and sorting the data.
Custom reports lets you craft a version of Analytics that suits your business specifically. You select the data that’s important to you, and organize it in whatever way you want to.
Advanced segmenting provides you with a chance to view various segments of your traffic, such as mobile or tablet traffic.
Intelligence events, much like Google Alerts, sends a notification your phone or email when anything significant occurs on your website, such as an up or down spike in traffic.
Don’t make the mistake of not using Google Analytics. Spend some time to make it work for you!