Why Your Business Should Be Publishing An E-Newsletter
How to Create a Must-Read e-Newsletter
Have you asked yourself if it’s worth it to try and create an e-newsletter? We think it is, and here’s why. If you manage to do it right, an e-newsletter continues to be a practical weapon in your online arsenal. An awesome way to connect with readers one on one consistently, it also has the distinct benefit of regular email, in that it is easily tracked, sharable and personalized.
Now that we have that said, let’s examine five ways that you can make your e-newsletter get noticed, and be shared around the Web.
5 Ways to craft a great e-newsletter
- Choose your topic wisely – You have to have a clear understanding of just who your core audience is in a broad sense, then get even more specific from there, till you hit the exact niche you wish to go after. Don’t just selected a wide, general path like “make money”. Try to be as specific and narrow as you can.
- Lead to a click – Make sure that you’re providing an opportunity for your readers to click out to an offer, more information, related content or simply back to your site. Never leave it at that. Your job is to continue the engagement.
- Create content people are dying to share – Readers are seeking useful and cutting edge information. Make sure and present news, marketing information, human interest, and appeal to your readers for engagement with the goal being to build relationship. Don’t be shy about selling your wares, but don’t make it your sole reason behind sending the e-newsletter. Encourage sharing!
- Be there for your readers – Learning where your audience’s interests lie, and catering to those needs is just smart marketing. It could be the difference in whether or not your e-newsletter soars or fails. Make sure you engage your readers routinely to discern what to write about, and any other concerns they may have. Then be sure to come through!
- Make sure to share content across many channels – Share, publicize and otherwise promote your content through as many channels as you can manage. This means Facebook, Twitter, LinkedIn, Google+, YouTube as well as blogs. Watching the buzz on these channels is yet another way to keep up with the topics you should be writing about!