How You Can Develop A Simple and Effective Mobile Marketing Strategy
You know you need to embrace mobile marketing as an essential piece of your online business, but just can’t wrap your head around how to get started. Everyone you know, and most likely you too, are glued to their mobile devices 24/7. Anyone with eyes can tell the time to begin marketing with mobile is right now!
We now know that roughly 5o percent of all web traffic is now viewing from a mobile device, and that half of all emails are accessed on mobile. There are many ways to make mobile marketing pay off for your business. For now let’s just concentrate on four tips that will be beneficial right away!
4 Essential ways to mobilize your business!
- Have a mobile version of your website – As you no doubt have encountered, sites render quite differently on small screens, and it’s imperative that you design the mobile version of your website keeping this in mind. Font size needs to be bigger, and images optimized correctly. Bear in mind also that you’ll need less text, as mobile browsers aren’t really ideal for reading large stretches of small text.
- Optimize email for mobile – Likewise, your email copy will benefit from a once-over as well. Keep it short, punchy, and lead to your desired outcome quickly and obviously. Don’t make them work, because they won’t!
- Employ location based services – Folks are becoming a lot more open to receiving ads while they’re out and about from a location based service such as Yelp, Foursquare or now Facebook. Having your mobile coupons sent to those in your immediate vicinity is a winning formula!
- Use mobile ads – Research is showing that mobile ads convert around 5 times better than traditional internet ads. This as well as the fact that it is still new to most advertisers, there are loads of unsold inventory keeping the prices down, creating a golden opportunity for anyone prepared to venture out!
Mobile marketing is really not rocket science. What it is though is a marvelous way of getting your business in front of those looking for just what you have to offer today!