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Where Do I Begin With Mobile Marketing?

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Mobile Marketing – Where to Begin?

For many of us mobile marketing is one of those tasks you know you should do, but aren’t very sure where to begin. It’s abundantly clear that mobile is taking the world by storm now, and that the way forward for everything is bound to those tiny screens, so we know we need to do it. Your only question is how?

We now recognize that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are many ways to make mobile marketing pay off for your business. For now let’s just focus on four tips that will be beneficial right away!

4 Tips to quickly utilize mobile marketing in your business!

  1. Have a mobile version of your website – As you no doubt have encountered, sites render quite differently on small screens, and it’s imperative that you design the mobile version of your website with this in mind. Font size needs to be bigger, and images optimized properly. Keep in mind also that you’ll need less text, as mobile browsers aren’t really ideal for reading large stretches of small text.
  2. Optimize email for mobile – Likewise, your email copy would benefit from a once-over as well. Keep it short, punchy, and lead to your desired outcome quickly and obviously. Don’t make them work, because they won’t!
  3. Employ location based services – Folks are becoming more and more open to receiving ads while they’re out and about from a location based service such as Yelp, Foursquare or now Facebook. Getting your mobile coupons sent to those in your immediate vicinity is a winning formula!
  4. Use mobile ads – Studies are showing that mobile ads convert around 5 times better than traditional internet ads. This together with the fact that this is still new to most advertisers, there is tons of unsold inventory driving the prices down, making a golden opportunity for those willing to venture out!

Mobile marketing is really not nuclear physics. What it is however is a marvelous way to get your business in front of those looking for just what you have to offer right now!

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