What Is Reputation Marketing? How We Define Reputation Marketing
What Is Reputation Marketing? How Do We Define Reputation Marketing?
This is probably the first question you are asking yourself as you open and read this report. So let’s go ahead and actually define for you what online reputation management really is.
The definition of reputation management:
It is the practice of staying on top of your business’ “word-of-mouth” and making sure that all of your negative reviews are handled in a proper way. But also, you need to make sure that your customers realize that you appreciate them as well, so you must also stay up to date with the good reviews!
Basically reputation management is making your business “look good” and stand out from your competitors. Let’s face it, if your prospective customer sees one bad review about your business, we can both agree that this could cause that customer to turn to your competition to do business with them instead!
So from a business stand point, we want to stay on top of our reputation to make sure that customers gravitate towards our business by seeing that we are good to their peers!
To accomplish this task, it is all about playing around with the search engine results. Our goal is to make sure that the bad reviews are off of the first page at the very least, if not gone completely… And make sure that our good reviews are right at the top of the search results so that is what prospects will see right from the jump!
But we need to make sure that we have constant interaction with our business online as well. Outdated reviews can make it look like you haven’t been “good” for a long time, which is probably not the case…
Online reputation management became a necessity ever since social media came about. This made everyone, whether they are a business owner or a consumer to protect their reputation in two worlds rather than one.
Employers, and probably your business as well, will monitor people’s online profiles before making a decision in the hiring process. That’s just another place where reputation management comes into play.
So hopefully now you have a better understand of what reputation management is.