5 Ways Your Business Can Use Google+ (Google Plus)
How Are Businesses Using Google+?
So, have you logged into your Google+ account today, or updated your business page lately? Perhaps not, and while it’s a rather common scenario happening across the Web, as Google+ struggles to find its audience and usefulness. Many people are still divided, and the jury is still definitely out as to whether or not Google+ is now or ever can be a workable tool for business.
Why we feel it’s worthwhile now and in the future!
One astonishing fact that really doesn’t ring true (yet) is that Google+ has become larger in terms of reach than Twitter. This is certainly a result of the proliferation of Gmail and the simplicity of having Google’s entire suite of web services close at hand. Since Google Plus Local Listings already incorporate such small business services as Zagat, StreetView and Google+ User ratings, it has essentially replaced Yelp.
The development of Google Hangouts, for instance, has a direct effect on where Google+ is headed as well. The ability to use a Hangout, as an alternative to say Skype, to do any sort of video conferencing, is a tremendous advantage. While it’s true that in its beginnings Hangouts is a bit clunky and hard to grasp, once you do, it’s miles ahead of the competition. Just the capability to have your Hangout automatically recorded and uploaded to YouTube is sufficient to swing the scales in their favor.
So how are businesses using Google+?
There are a number of ways to use Google+ in your small business. Here’s just a few:
- Building networks with Google+ Circles
- Use #hashtags to help posts appear in Google search
- Be sure and Link Google+ to your blog or site, and obtain the Google Authorship benefit in the search pages
- Do live video chat with Google Hangouts
- Use tags to reach out to people directly
To see a tremendous list of strategies and an incredible infographic for Google+, see this article on Copyblogger. While Google+ may not get you all warm and fuzzy just yet, our bet is that it’s worth the time both now and down the road!