Effective Uses of A Blog For Local Businesses
How Local Business Owners Should Market Their Online Blogs
Getting noticed in online searches is very important for local companies. After all, half of consumers visit a store the same day they search for a service online, so getting noticed immediately brings in new customers. One of the best ways to increase a company’s online presence is to have a blog, and these are a few smart ways to market it.
Rethink Keyword Usage
While a bookstore would be careless to not use “bookstore” as a keyword, it is recommended to remember the competition for such a common term. Instead, local companies should put a heavy focus on long tail keywords.
Instead of just “bookstore,” the corporation should use “book stores in Roswell,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where normal speech is used in search, thanks to Siri, and local marketing is vital.
Set up Guest Posts
It can be tough for a company to get its content seen on a large scale, but this is a lot easier if they create guest blogs. Take your best content and submit it to industry leading blogs that accept guest posts. While the industry blog will get the vast majority of traffic, it will undoubtedly bring a considerable amount your way as well.
Use Other Marketing Resources to Promote Blogs
While focusing on strong search engine marketing strategies will help your blog get noticed, it is essential to remember that organic reach can take time. This makes promoting your blog on other platforms vital.
Whenever you put up a new post, share it straight to social media. Make time to send out an email newsletter for especially interesting blogs as well. The best way to spread the word is to use the various tools already at your disposal.
Statistics show that you are 13 times more likely to see a favourable return on your investment if you prioritize blogging. Using these sorts of numbers, it is obvious that blogging is a major marketing tactic. And if you can get the word out with the aforementioned practices, taking the time to jot down a blog can really pay off.