Google Plus Local Is A Great Prospecting Tool
Is Google Local A Great Tool for Prospecting?
Ever since Google merged with Google Places to become Google Local, there’s been uncertainty as to making use of this platform for business. This has now become much clearer. Businesses are realizing the tremendous opportunity Google Local is offering, and they’re finding ingenious ways to find purchasers and prospects.
So let’s check out some of the best ways your business can leverage this platform.
- Make your Google Local page stand out! – The most crucial aspect of this is to ensure that your page is completely filled out. Make sure you complete all text areas that are asked for, because this is important to Google. Use lots of images, since the ranking of your page seems to hinge on how many images and videos there are. Plus you’re able to present a terrific visual of your site and wares.
- Use the Google Local Search function to find buyers – Using Google to search for new buyers and customers is a cinch. Simply use the search bar at the top of your Google page to search for people who are already talking about your niche or company. Add them to your Circles and start connecting with them!
- Engage with Google Communities or video – A very good way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One terrific example of a company that has gotten this down is Cadbury. You can also lead people to tempting offers and coupons which can be accessed directly from your website. This is an great method to convert Google visitors to onsite buyers.
- Use Google Hangouts to spread your message – There are many ways to use this awesome tool to boost your business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and possibly even your own show. Google records these, sends you the file, that you can then upload to YouTube if you wish. See the possibilities?
I hope you’re realizing the possibility of what Google along with Google Local, YouTube and the rest of the Google suite are capable of doing for your business. Get started on Google Local today!