How Location Based Marketing Helps Local Businesses
Location based marketing services such as FourSquare, Yelp and others have aligned with mobile devices to seriously alter the way your customer discovers and interacts with your business. The quantity of information and trust these sites share has supplied consumers a real help when choosing where to shop, eat or go. How can you as a small business owner make use of location based marketing in your business?
Here are 7 tips to help you make money from location based marketing!
- Make sure your local listings are correct – Make every effort to ensure that the information listed in Google+ Local, Yelp, FourSquare and any other services you use is accurate. This includes your name, address, phone, maps and any other contact or business information you want to be known.
- Mobile responsive website design is crucial – Since increasingly more users are accessing your site from a mobile device, it’s more critical than ever to have a mobile version of your site that renders perfectly.
- Pushing and pulling – There are two ways to reach consumers: you can push ads out to those who are in your area, as well as being accessible to those who are trying to discover someone just like you where they are!
- Local reviews can make a difference – The majority of shoppers are making local purchasing decisions based upon reviews they find. It’s still a good idea to encourage and reward reviews of your business, as this could be the swing vote!
- Offer great incentives – There is lots of stiff competition out there, so a good incentive will almost certainly grab a larger market share.
- Stay up on reviews and social media – Don’t let your social media get old, and especially don’t ignore reviews, good or bad. Remember, people are watching!
- Consider deals for mobile wallet users – Here’s one your competition is quite likely not using yet: consider offering deals to customers who use their mobile wallets, like Google Wallet, Passbook or any other. Engage them with special offers and discounts only accessible to them!