How To Discover Your Own Social Demographics
Why Should You Know Your Social Demographics?
Do you know who’s following you? Socially, of course. Well, you should! A lot of us have a huge number of fans and followers, but for the life of us can’t ascertain where they go when you send out a Tweet, update or post. Are they real, or are you just not offering them what they are looking for from you? Any type of marketing relies on making sure you’re matching message to market, and your social media is no different. You simply have to understand whom you are speaking with and what interests them.
How do you measure social media demographics?
The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the job yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to assist us to gauge the likes, dislikes and trends of our followers and fans.
Three of our favorite new tools!
Here are three we like right out of the gate.
DemographicsPro – Known until recently as KnowYourFollowers, this tool breaks down your Twitter followers into armloads of info, including country, state, gender, interests, other people followed, their jobs and a lot more. This is presented in both a numerical and percentage format, offering you the best chance to target your followers.
Birdsong – Birdsong is a social intelligence tool which provides on demand reports with analysis and insight about what brands are doing on their social outlets such as Twitter, Facebook and others. This is extremely helpful to understand how your competition is targeting their social media, and how you can too!
SoDash – SoDash is a versatile tool combining listening to social media, lead generation, customer service, brand management and competition monitoring into one useful suite of social media intelligence.
Making sure you have an understanding of the buzz surrounding you and your competitors is a first step in being able to cash in on your social media marketing.