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How To Utilize the New Facebook Graph Search

How To Utilize the New Facebook Graph Search
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How To Utilize the New Facebook Graph Search

The latest in a never-ending stream of Facebook rollouts is now with us, and it’s called Facebook Graph Search. It is Facebook’s newest entry in the search game, and it appears as if they’ve actually found a new and different vein. Still in Beta, Facebook Graph Search may not yet be available for you, (still limited to the US, and there’s a waiting list) but it is expected to rollout this summer. Thus now is the time to begin to learn how this might help your small business.

So what exactly is Facebook Graph search?

Facebook Graph Search is a search model where you are served up results based not on any keyword you entered, but rather results determined by your social spheres. For example, your search will highlight people who share your interests, photos and videos they’ve liked, and connections you share. These outcomes are unique to you as they’re determined by you and your friend’s interests.

How can you use Graph search in your marketing?

One of the primary benefits here appears to be that Graph Search will reward those people who are making a genuine effort with their social media, engaging and reaching their fans and followers. Facebook is mum about the aspects of the actual search algorithm, but suffice it to say it will go a long way towards removing pages that are wanting to game the system. Fake Likes and fans coming from strange locations outside of your common spheres, will likely be viewed with a bit of skepticism.

Rather, this appears as if it will greatly benefit businesses making a genuine attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Make sure your Facebook page profile is totally filled out with your information, so that users can locate and contact you.
  • Make certain to engage, not sell your visitors.
  • Go sift through what you’ve posted online, especially on Facebook itself, as your info will be more available than ever! Delete any embarrassing items before they come back to bite your business you know where!

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