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Now That Twitter Ads Are Available to All, Is Twitter the Tool of Choice Now?

Now That Twitter Ads Are Available to All, Is Twitter the Tool of Choice Now?
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Now That Twitter Ads Are Available to All, Is Twitter the Tool of Choice Now?

Twitter recently announced that its paid ad platform is available to any who want to use it. In testing for more than a year, Twitter has been evaluating user feedback and refining Twitter ads. Probably the most noticeable difference in this ad platform vs. Facebook’s is that you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. So now that Twitter has ads, can it qualify as a real alternative to popular Facebook? Who wins this battle?

Facebook vs. Twitter!

Back in the day, (a couple of years ago) was no contest. These days – not so sure who wins. Certainly, there are numerous variables that will factor into who takes home the crown. I suspect that the answer in the end may well be, it depends. Facebook has long been the undisputed King of social media, what with the practical advantages it had. The first huge network to use personal and business pages, along with an ad platform that for people who know how to use it, that rivals anything Google aspires to.

The Case for Facebook

While Facebook has long been the undisputed King of social media, given that it was the first huge network to use personal and business pages, in addition to a robust ad platform that often surpasses Google at its own game. Combine the ubiquitous Facebook pages and the reach of its network with more than a billion users and you’ve got a truly magnificent platform. Facebook has become more than a site where you can find old friends. These days, with these elements and the ever growing groups feature, there is little more you could want from a social media platform.

Twitter’s Turn

Twitter has always had the extra edge when it came to immediacy, and it has developed several very useful applications, such as advanced search for leads, along with the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your company’s customer service. While the length of the content you are able to share is restricted, Twitter’s speed and ability to reach out quickly have now gotten them breathing the same air as Facebook.

Make an effort to find where your market is, and what social outlets they utilize best, then see if that one (Or both of them!) fits your business!.

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