Tips For Managing Your Social Media Accounts
Tips for Keeping Track of Your Social Media Channels
Social media is a marvelous tool. It can allow you to reach many thousands of people with the click of a mouse. It could also be a tsunami of bad news in the event you fail to monitor your social channels on a daily basis. Making sure you are aware of the conversations happening in regards to you and your brand online is or should be regular part of your online reputation management. This can have a very beneficial impact on both keeping a lid on potential problems as well as increasing the chances for conversions. The question always is how you can do this without spending hours online. The good thing is that it can be done quickly and efficiently, as outlined by HubSpot.
How to keep track your social media conversations
- Social media monitoring tools like TweetDeck or HootSuite are invaluable on the subject of saving time, and viewing most if not all of your social media in one location. They are simple to use, have free versions, and will make it easy to get into the habit of checking on your social media daily.
- Since Google has recently chosen to end Google Reader and Google Alerts appears to be broken, marketers who have relied on these useful services have been left scrambling to find viable alternatives to get and read newsfeeds. A couple of you might consider are NewsBlur, AOL Reader and for mobile, Flipboard. For Google Alerts try TalkWalker or Social Mention.
- Scan for questions or comments on your blog, social networks, videos, and your Facebook pages. Answer anything pressing, especially those that are unhappy or confused about your products or services. This can head off scads of trouble!
Monitoring your social media world doesn’t need to take hours or anything special other than diligence. The key is getting and staying organized, and using the tools available to make this task less onerous. The benefits far outweigh the trouble!