Video Marketing and Promotion Experts
Video Marketing Experts
FACT: 90% of All Internet Traffic is Now Video Based
Are you trying to succeed online by attempting to only take advantage of the other 10%?
Taking Advantage Of Video Marketing To Get The Marketing Advantage
Video and the internet are two things that are perfectly matched for one another and there is no doubt that video has played a major role in the world of internet marketing in the last few years. This craze for videos really did begin with YouTube and since then you can find videos covering every single topic you can think of and this has, in turn, led to them being used to educate people on various services and products as well as for entertainment purposes. What all of this means from a business point of view is that you need to have a video marketing plan in place to take advantage of our love for video as your competition have probably already done so.
When it comes to making a video for your business and your website, it is important that you use a quality camera rather than the cheapest you can find. The reason for this is that if people click on your video on your website and are confronted with something that is poorly made they will be more likely to then feel that you simply do not care and you will lose their business. The key is to hire the correct lighting and equipment and then plan your video to make sure that you get across all of the points that you want to make to your customers.
There is a chance that if you are new to video that you are still unsure as to why you should go and have one on your website and this is perfectly normal as at first it may seem as if it is a lot of hassle. Having this attitude is, however, wrong and the five reasons that follow will demonstrate why this is the case.
1. It Is Still Seen As Being New And Exciting
Video has been around for years, but having them on your website and using them for marketing purposes is still really in its infancy with small businesses. What this means is that when a visitor lands on your website and notices you have a video, they are going to think that your business really is up to date as they will mistakenly think that only large scale companies use video and this will undoubtedly have a positive impact on both your company as well as your own branding.
2. People Love To Watch Them
Studies have shown that if people are given the option between reading text or watching a video to learn something, then the vast majority will go for the video. The reason for this is that people see it as being more entertaining to them and they think they will learn more in a shorter period of time and also have less questions about the product or service.
3. It Cuts Your Bounce Rate
It is a known fact that people have less spare time and they are unwilling to sit there and read pages of text just to learn about a service or product. Market research has shown that having a video cuts down on the number of people that simply bounce right off a website as they will click on that video and start to watch it and the result of all of this is that they are more likely to spend money with you and a smaller bounce rate also means you can charge more for adverts on your site as well.
4. You Get Increased Exposure For Your Business
If you have your video on your website and video sharing sites, then you are going to vastly increase exposure for your business basically in a single day. The reason for this is that when they are placed on these websites they are accompanied by a title and use keywords to make sure that when people carry out a search that the correct videos then appear and when somebody watches the video it then makes it more likely that they will go back to the original website in order to learn more. By using a video, you can boost your ranking and the higher your search engine ranking the more hits you are likely to get.
5. Things Can Go Viral
You may have heard about videos going viral and the crazy part about this is that you never know what is going to just catch on and be the next big thing. It does help if your video is funny or entertaining in some way and can capture the attention of the viewer as well as advertising your business, so do think carefully about what you will record as it could get you exposure that you could only dream about.
What is immediately clear is that video can boost exposure, boost awareness of your brand, and more importantly boost your profits. Video marketing may be relatively new, but this is something that is only going to become even more important over time and you would be crazy not to take advantage of it right now.
Here is the crazy thing………this same market segment is one of the most lucrative out there. In fact, these users are under 49, make over $100k, are college educated, and socially influential consumers. BUT, they are online everyday……A LOT!
So with that being said, it’s time to put your video in front of people who will actually see it.
Video Marketing and Promotion Service:
- Creation of A Custom YouTube Channel
- Creation of A Custom YouTube Channel Graphic
- Optimization of Custom YouTube Channel
- Keyword Research For Video Creation Targets
- Creation of Videos Each Month
- Video Optimization of Each Video
- Marketing and Promotion of Each Video
- SEO For Each Video
- Custom Creation of (20) Web 2.0 and Social Media Accounts For Each Video
- Dozens, if not 100’s of Google Page One Rankings!
Are You Ready To Dominate Your Market With Video?