How Not To Use Video When Marketing Your Business
3 Video Marketing Glitches Local Business Owners Should Avoid
Any video marketing strategy is geared towards attracting more business, but try not to make this so apparent. People are uninterested in a two-minute long ad. When they are viewing video content, they want it to be helpful.
Making Videos Too Long
This rule of thumb doesn’t apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it doesn’t swiftly engage them. Adding a lot of time to this only increases the chances they will close your ad.
Concentrating Too Much on the Purchase
The definitive goal of video marketing is to bring in new business, but it is crucial that you not make this so obvious. People are not going to be considering videos that equate to nothing more than several minutes of an advertisement. They want handy content.
Instead of making a long ad, find a way to insert the product into useful content. Explain a great recipe while highlighting the use of branded pottery. Take a lesson from Google Earth, who made an ad that merely showed how their product brought a family back together. Basically, find a way to advertise without directly advertising.
Upload Across Platforms
While YouTube might be the industry monster for online videos, it does not hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to several platforms increases backlinks to the main site and improves the likelihood a video will get seen. And in the end, this is the real goal, right?
Online video is certainly one of the most beneficial content marketing tools out there. This only remains true, though, if you are using the tool properly. The good thing is, half of this battle is just staying away from mistakes like the aforementioned.