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Using Vine For Video Marketing

Using Vine For Video Marketing
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How to Pack Your Message into a Six-Second Video on Vine!

If you’ve experienced any videos on the new Twitter platform, Vine, you’ve likely been quite fascinated by them, but possibly also confused as to just how to utilize this new platform. What it will take, is a clear idea of your idea! You’ve got a mere six seconds to deliver your message, so time is an issue!

How are other businesses making use of Vine videos?

Vine has seen businesses produce some very innovative and impressive videos since they’ve launched. Inspite of the time limitations, some businesses have embraced the platform and are making Vines that are getting significant notice and views. The key to winning with Vine is to emphasize the quirky, fun and new parts of the products or messages you are trying to feature. No one expects an epic film, but on the other hand, they do expect to be entertained! Some ways companies are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are discovering cool ways to employ Vine videos.

Here are a few examples:

Lowes home improvement store has created some wildly popular Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.

Bacardi is using short videos to share their favorite drink recipes featuring their rum.

One of their competitors, Malibu Rum, dove right in and created some cool refreshing Vines of their own!

Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.

General Electric is using Vine to showcase innovative videos that share science in cool ways.

Clothing retailer The Gap is using it to tout their products, via a sort of online video catalog.

Let your imagination go wild!

Companies are utilizing Vine videos in numerous ways, from product introductions to people and company messages. The good news is that these videos take very little time and effort to produce. Take a trip over to Vine and see if this is something your company can make use of. It won’t take long!

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