Behavioral Modeling Archives - Digital Marketing Strategists

Behavioral Modeling

Behavioral Lookalike Modeling – How To Create Lookalike Audiences Based On Behavior

by admin • November 19, 2018

Lookalike modeling is a methodology advertisers often use to define consumers most likely to engage with your marketing messages. This model considers common traits or behaviors among current customers, and seeks consumers who share those same characteristics. Behavioral lookalike modeling differs from other types of lookalike modeling such as demographic or psychographic modeling (that you’re probably already familiar […]