site visitor match Archives - Digital Marketing Strategists

site visitor match

Behavioral Lookalike Modeling – How To Create Lookalike Audiences Based On Behavior

by admin • November 19, 2018

Lookalike modeling is a methodology advertisers often use to define consumers most likely to engage with your marketing messages. This model considers common traits or behaviors among current customers, and seeks consumers who share those same characteristics. Behavioral lookalike modeling differs from other types of lookalike modeling such as demographic or psychographic modeling (that you’re probably already familiar […]

Site Visitor Match – Website Visitor Matching

by admin • November 19, 2018

SiteVisitor Match from YourProfitWeb is the ability to deterministically resolve the identity of anonymous website visitors. Here’s what that means…and why it matters… Every day, prospects visit your website. They’re actively looking for the products and services you sell. They’re in your sales funnel and preparing to buy. Your marketing should be focused on THEM…and […]