The Case Studies - Digital Marketing Strategists Targeting Case Studies
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Case Studies

The following case studies are taken from interviews with some of our clients. They typically include sensitive business information, so we don’t disclose names, for example, without explicit permission. They’re meant to serve as a guidepost to some of our successes to illustrate the results you can get using our provided data. They are typically single-channel campaigns, with some multi-channel. The channel used is described in the summary.

Financial Advisors
Facebook Campaign

Lead generation campaign for a group of financial advisors generated appointments at $60.59 per appointment using our data vs. $181.56 per appointment using standard targeting.

Details:

CPA before was $181.56.
CPA after was $60.59.
Net worth of leads was at least $500,000.
67% reduction in CPA

Chicago Gym
Facebook Campaign

In its first 30 days, lead gen campaign for a Chicago area gym resulted in 87 leads at an average CPL of $10. Client had been averaging 1 lead per week @ $200 per lead before.

Details:

Lead cost reduced from $200 to $10
Average leads per week increased 28x, from 1 to 28.
Campaign also produced 30,000+ interactions with client’s page on Facebook

Florida Drug & Alcohol Rehab
Facebook Campaign

Lead gen campaign branded in a Florida Drug & Alcohol Rehab Center’s name reduced their CPL from $200 to $44.55. Campaign converted at 23% with no incentive, and 30% with incentive (a PDF download). 60% of leads proceeded to a qualifying phone call.

Details:

$200 CPL dropped to $44.55
88% reduction in CPL
23%-30% conversion rate
60% proceeded to phone call qualifier

Denver Real Estate
Facebook Campaign

In its first 3 weeks, lead gen campaign for a Denver real estate broker resulted in 334 short-form leads and 13 signed buyer contracts (with more pending) from an $1,800 ad spend.

Details:

$156,000 expected revenue generated from campaign
Conversion rate was 21%
Cost per lead was $5.50 based on campaign ad spend

Education Lead Gen
Facebook Campaign

Established lead generation company. Routinely spends 7 figures monthly on digital media. Realized a 50% reduction in cost per lead, while producing 361 leads and $90,250 in new revenue over a 3 month campaign.

Details:

50% reduction in CPL
361 billable leads produced
$90,250 in new revenue generated

eCommerce Website
Facebook Campaign

An eCommerce company selling stereo equipment achieved an 85% reduction in average cost per click and a 400% return on their ad spend.

Details:

50% reduction in CPC
$13.67 CPA with InMarketTargeting vs. $45.88 without
70% reduction in cost per acquisition

SaaS Marketing Tool
Facebook Campaign

Established lead gen campaign for a SaaS Marketing Tool resulted in a 50% drop in average cost per click and a 70% reduction in the average cost per acquisition.

Details:

50% reduction in CPC
$13.67 CPA with InMarketTargeting vs. $45.88 without
70% reduction in cost per acquisition

Video Marketing Service
AdWords Campaign

Using AdWords, client was able to reduce average CPC from .31-.46 cents to .05-.10 cents. 50 long-form leads and $15,000 in new revenue was generated.

Details:

.38 cents CPC before vs .07 cent CPC after
82% reduction in CPC
50 long-form survey leads
$15,000 in new revenue

Illinois Mortgage Broker
Facebook Campaign

During the first 30 days of using our data, an established mortgage lead generation campaign in Illinois was able to produce an ROI of 2,567% for the client.

Details:

200 leads produced
At an average cost of $15
20 projected sales based on prior conversion stats
Broker earns an average of $4,000 per close

Medical Malpractice
AdWords Campaign

In medical malpractice, a vertical where a single client can represent upwards of $1 million, Our data performed 17x better than standard targeting.

Details:

1,700% increase in click-to-call rate, from 1% to 17%
Cost per click fell by 70% compared to baseline
Cost per call dropped by 65%

Florida Mortgage Broker
Facebook Campaign

During the first 30 days of a Facebook campaign, an established lead gen funnel for a Florida mortgage broker realized a projected 6,259% ROI while producing 175 leads.

Details:

Average cost per lead was $6.11 on a $4,000 average sale.
Based on the number of leads the broker is projected to close 17 sales.
$68,000 in projected revenue from campaign

Roofing Lead Gen
AdWords Campaign

A lead generation campaign for a roofing company quadrupled conversion rate from 5% to 20% on a service that is worth $10,000+ in revenue for the client.

Details:

5% conversion rate BEFORE InMarketTargeting
20% conversion rate AFTER InMarketTargeting
400% increase in conversion rate

Kentucky Mortgage Broker
Facebook Campaign

During the first 30 days of a Facebook campaign, an established lead gen funnel for a Kentucky mortgage broker realized a projected 6,591% ROI while producing 180 leads.

Details:

Average cost per lead was $5.98 on an average sale of $4,000.
Broker is projected to close 18 sales from 180 leads.
Revenue generated is projected to be $72,000.

Financial Planner
Facebook Campaign

A financial planner running a lead gen campaign driving prospects to a free live seminar tripled his conversion rate on a service that generates $18,000 on average for each new client.

Details:

Conversion rates triple after using InMarketTargeting
Ad spend fell by 25%
An overall increase of 300% in conversion rate for quality leads

Kentucky Mortgage Broker #2
Facebook Campaign

A lead gen campaign for a mortgage broker in Kentucky produced an average per-lead cost of $3. Industry norms are at least $30 per non-lead exclusive lead and $100+ for an exclusive lead.

Details:

Lead costs reduced by over 90% vs industry norms
Consistently generating leads at $3 per
Each sale represents, on average, $4,000 in commission for the client

Soft-Tissue Chiropractic
Facebook Campaign

A lead gen campaign for a soft-tissue chiropractic practice generated over $25,000 in new revenue in its first week.

Details:

Exclusive soft-tissue chiropractic leads can cost $90 on average
$25,000 in revenue was generated for the practice in just 1 week

CoolSculpting
Facebook Campaign

A CoolSculpting clinic saw an 1,800% increase in their conversion rate — from 2% to 37% — for a procedure that generates between $750 and $900 for the clinic.

Details:

Conversion rose 18x — from 2% to 37%
Campaign produced a 38% call-in rate
And 43% of leads scheduled an in-practice consultation

North Carolina Mortgage Broker
Facebook Campaign

During the first 30 days of a Facebook campaign, an established lead gen funnel for a North Carolina mortgage broker produced 180 leads at an average cost of $5.75/lead.

Details:

Client is projected to generate $72,000 in new revenue
Cost per lead was $5.75 over the life of the campaign.
Campaign projected to produce 6,856% ROI per sale for the client.

Drug & Alcohol Rehab
Facebook Campaign

On a service that averages $10,000 – $12,000 per sale, a campaign to generate leads for a drug & alcohol rehabilition center achieved a 22% conversion rate (form fill out) from our data, and a reduction in CPL of 21% over previous targeting.

Details:

22% conversion rate on traffic from our data
Average cost of service provided is $10,000 to $12,000
CPL fell by 21%

Chiropractor Lead Gen Facebook Campaign

A lead gen campaign for a chiropractor in New Haven, Connecticut reduced cost per lead by 67% while tripling conversion rate.

Details:

$62 was the average lead cost before
$21 was the average lead cost after applying InMarketTargeting
Conversion rate jumped by 300%

Boat Salesman
Email Campaign

Boat salesman in NYC Metro area ran a drip email campaign to 2,300 InMarketTargeting leads over an 8 week period. Total campaign cost was $1,000.

Details:

2,300 leads and $1,000 invested
8-week drip email campaign
3 closed sales generating $360,000 in revenue
Producing a 35,900% ROI

Business Consultant
Facebook Lookalikes Campaign

From its first targeting file, a national business consultant was able to cut CPL by over 50% compared to previous targeting methods and generate 487% ROI.

Details:

50.8% reduction in CPL
48.8% reduction in CPA
Consultant’s entry-level front-end product sells for $1,000.
Producing a 487% ROI

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